Together we have tons of experience, knowledge and international careers to draw from, which means we deliver top service to top clients. Read more about working with us here.

Dawn Metcalfe

Dawn is the founder of PDSi and developed the core HardTalk™ programme. She is currently writing the accompanying book (out 2017) which will be her second. Her first book, Managing the Matrix, was published in English (Wiley, 2014)  and in Arabic (Jarir, 2016).

Dearbhalla Baviera

After an international career as a management consultant, Dearbhalla now focuses on helping organisations to retain and grow their female talent. Working with individuals on in group diversity programmes, Dearbhalla helps women navigate their career through the sometimes hard phase. With four children and running her own business, she knows what it is to juggle!

Dina Faidi

Dina’s fascination with the brain lead her to spend over 20 years studying, training and researching this area. She is now pursuing her doctorate.

Internationally accredited to train and coach on a vast array of topics in both Arabic and English, her ability to link theory to the “real world” is her greatest strength. She is most passionate about travelling and her daughter Jude.

Jonscott Turco

After leading multinational operations and org development initiatives, Jonscott now focuses on developing C suite executives and growing organisations  through a hands on and personal approach.   He enjoys travel with his two college aged children and is an avid photographer

Hugo Wills

Hugo has spent over 25 years in getting the best out of people, formerly in the Army and now as an advisor, coach and mentor. Allowing people the space to make mistakes, helping them to learn from them and building confidence out of the experience are at the heart of his approach.

Jeanne-Marie Bowman

Jeanne-Marie is a leadership coach and talent management expert with more than 20 years of experience working within several highly regarded global companies including Novartis, Dell, Motorola and Al-Futtaim Group.   Jeanne-Marie has been described as an insightful, trusted advisor with a strong bias for getting results.  She enjoys hitting the golf ball around the desert in her spare time.

Muhra Al Ali

With 20 years experience in HR, Muhra has experienced, first hand, all the manpower and leadership challenges  lurking in organizations in the thriving GCC market. She believes the best investment an organization makes is in developing its employees and  the best investment an employee can make is in understanding and contributing to the business as a whole and not just in his/ her area of work. Muhra also likes cats. A lot.

John Hill

John  holds an Advanced Certificate in Psychological Coaching and is an Accredited Executive Coach with the Association of Coaching. His particular focus is on leadership, emotional intelligence and resilience coaching. Often found watching sport, reading books and hiking up mountains – though not all at the same time!


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