The fabulous Seth Godin does it again with this short piece on the power of empathy in successful communication.  More often than not, our workplace communications are related to negotiation or influence.  We want to influence someone to our way of thinking, to persuade them that a certain course of action is the right one.  Choosing our preferred method of talking might not be the best way to do that.  Consider how much more effective it would be to communicate with them in the way they like to talk, using their preferred methods of persuasion.

You read the full article on Seth Godin’s blog here:


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